A beauty beyond the smell

Don’t judge a book by it’s cover, or a flower by its smell

What’s that smell? Imagine you smelled something awful, like rotting flesh, and looking around for the source, you find not a decaying roadkill, but a flower…?

How confused you must be — unless you’re in Indonesia. The country is home to three of the world’s smelliest flowers: the Amorphophallus titanum (Corpse Flower), the Rafflesia arnoldii (Corpse Lily) and the Amorphophallus konjac (Devil’s Tongue or Voodoo Lily).

Notorious for their stench, scientists have analysed their unique odours and found they stem from combinations of molecules that resemble decomposing meat. In bloom, the flowers give out these odours to attract insects for pollination.

Despite their fetid smell, the flowers are not shunned, but actually embraced when they come into bloom.

Due to the sensitive growing conditions these plants require — warm temperatures of 24 degrees Celsius, good indirect sunlight, damp soil, and sufficient space, seeing one of them flower in the wild or even a cultured environment can be difficult.

And they are all the more rare because they do not bloom often; the Corpse Flower can bloom anywhere between two and ten years, the Corpse Lily blooms just once a year (if at all), and the Devil’s Tongue blooms every few years.

Further, when they do bloom, they only last a few days before collapsing — you can imagine people would flock to see any of these flowers bloom.

Besides being curious wonders, these plants have also been used in traditional medicines and as health remedies.

The Corpse Flower’s crom (underground storage organ) for example, is used to treat stomach ailments, diarrhoea, and fever. Women use the buds of the Corpse Lily to help stop bleeding and shrink the womb after giving birth.

The crom of the Devil’s Tongue is the source of a grey, gelatinous substance known as “konjac”, or “konnyaku”. Consumed, it keeps blood sugar and cholesterol levels low, and help with weight loss.

At first glance — or smell — one might think that the plants have nothing more than stinking flowers. However, there’s clearly more to them than one might think. Don’t let your biases interfere with your judgement about anything, whether it’s flowers, or your investments. At Eastspring, our investment professionals look for opportunities that arise from investors’ short-term behavioural biases. You can find out more at www.eastspring.com

How to invest in Eastspring's fund(s)

This document is produced by Eastspring Investments (Singapore) Limited and issued in:

Singapore by Eastspring Investments (Singapore) Limited (UEN: 199407631H)

Australia (for wholesale clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore, is exempt from the requirement to hold an Australian financial services licence and is licensed and regulated by the Monetary Authority of Singapore under Singapore laws which differ from Australian laws

Hong Kong by Eastspring Investments (Hong Kong) Limited and has not been reviewed by the Securities and Futures Commission of Hong Kong.

Indonesia by PT Eastspring Investments Indonesia, an investment manager that is licensed, registered and supervised by the Indonesia Financial Services Authority (OJK).

Malaysia by Eastspring Investments Berhad (200001028634/ 531241-U) and Eastspring Al-Wara’ Investments Berhad (200901017585 / 860682-K).

Thailand by Eastspring Asset Management (Thailand) Co., Ltd.

United States of America (for institutional clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore and is registered with the U.S Securities and Exchange Commission as a registered investment adviser.

European Economic Area (for professional clients only) and Switzerland (for qualified investors only) by Eastspring Investments (Luxembourg) S.A., 26, Boulevard Royal, 2449 Luxembourg, Grand-Duchy of Luxembourg, registered with the Registre de Commerce et des Sociétés (Luxembourg), Register No B 173737.

United Kingdom (for professional clients only) by Eastspring Investments (Luxembourg) S.A. - UK Branch, 10 Lower Thames Street, London EC3R 6AF.

Chile (for institutional clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore and is licensed and regulated by the Monetary Authority of Singapore under Singapore laws which differ from Chilean laws.

The afore-mentioned entities are hereinafter collectively referred to as Eastspring Investments.

The views and opinions contained herein are those of the author, and may not necessarily represent views expressed or reflected in other Eastspring Investments’ communications. This document is solely for information purposes and does not have any regard to the specific investment objective, financial situation and/or particular needs of any specific persons who may receive this document. This document is not intended as an offer, a solicitation of offer or a recommendation, to deal in shares of securities or any financial instruments. It may not be published, circulated, reproduced or distributed without the prior written consent of Eastspring Investments. Reliance upon information in this document is at the sole discretion of the reader. Please carefully study the related information and/or consult your own professional adviser before investing.

Investment involves risks. Past performance of and the predictions, projections, or forecasts on the economy, securities markets or the economic trends of the markets are not necessarily indicative of the future or likely performance of Eastspring Investments or any of the funds managed by Eastspring Investments.

Information herein is believed to be reliable at time of publication. Data from third party sources may have been used in the preparation of this material and Eastspring Investments has not independently verified, validated or audited such data. Where lawfully permitted, Eastspring Investments does not warrant its completeness or accuracy and is not responsible for error of facts or opinion nor shall be liable for damages arising out of any person’s reliance upon this information. Any opinion or estimate contained in this document may subject to change without notice.

Eastspring Investments companies (excluding joint venture companies) are ultimately wholly owned/indirect subsidiaries of Prudential plc of the United Kingdom. Eastspring Investments companies (including joint venture companies) and Prudential plc are not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company Limited, a subsidiary of M&G plc (a company incorporated in the United Kingdom).