About InsightsOut

InsightsOut is a series of short, colourful and easy-to-read stories curated by Eastspring Investments on little known trends and facts. At Eastspring Investments, our investment professionals stay close to the markets they invest in and understand the dynamics that will shape the investment landscape going forward.

The stories not only showcase the innovative and entrepreneurial spirit in many countries, they also draw out lessons for investors from places where they least expect. Through these light hearted stories, Eastspring Investments hope to keep our readers informed along their investment journey.

We love to hear your feedback or ideas, you can reach us at digitalmarketing@eastspring.com

About Eastspring Investments

Eastspring is a global asset manager with Asia at its core. We offer investment solutions across equity, fixed income, multi asset, quantitative and alternative strategies to institutional and individual investors globally.

As the asset management business of Prudential plc, we have built an unparalleled presence across Asia1. over the years. We are also a signatory to the UN-supported Principles of Responsible Investment, incorporating environmental, social and governance (ESG) considerations in our investment processes.

You can learn more about Eastspring Investments by visiting our website at www.eastspring.com

1Presence refers to wholly owned subsidiaries with local sales and investment offices in Indonesia, Hong Kong, Japan, Malaysia, South Korea, Singapore, Taiwan and Vietnam as well as joint ventures in China, India and Thailand.